From 4 February to 1 March 2026, Asset World Corp Public Company Limited (AWC), in collaboration with strategic partners including KTC, Kasikornbank, and leading retail tenants, invites customers to celebrate prosperity, creativity, and joy through “AWC Chinese New Year 2026: The Art of Luck.”
This year, AWC presents a spectacular collaboration with Benzilla, the acclaimed Thai street artist celebrated for his global brand partnerships. Benzilla brings a fresh definition of “Auspiciousness” to life through contemporary art installations across eight AWC shopping destinations: Asiatique The Riverfront Destination, Gateway Ekamai, Gateway at Bangsue, The Pantip at Ngamwongwan, The Pantip Lifestyle Hub – Chiang Mai, Lasalle’s Avenue, Tawanna Bangkapi, and Phenix.
The campaign features four key pillars of luck and engagement:
- LUCKY ART IMMERSION
Experience the global debut of Benzilla’s 3X3-meter “LOOOK: Year of the Horse Edition” inflatables. These iconic three-eyed characters blend Pop Art with traditional symbolism for happiness, success, and wealth, transforming AWC destinations into vibrant must visit art landmarks. - UNLOCK YOUR LUCKY FORTUNE
Tradition meets technology as the legendary 80-year-old Num Eiang Calendar goes digital. Eligible shoppers receive exclusive access to the Num Eiang App for personalized daily fortunes, auspicious date guides, and elementary analysis to ensure a prosperous year. - LUCKY GIFT: THE JOURNEY TO WEALTH
Join the “LUCKY GIFT” draw for the grand prize, a once-in-a-year “Treasury Opening” spiritual trip to Hong Kong’s Hom Kwun Yam Temple, led by renowned expert Master Khata Chinabunchorn. Other premium rewards include AWC hotel and dining vouchers, tickets to Jurassic World: The Experience Bangkok and SkyFlyers: Wings of Garudapterus, and limited-edition Benzilla “Gong Xi Fa Cai” tumblers. - LUCKY CASHBACK: EXCLUSIVE PRIVILEGES
AWC partners with leading banks to offer exclusive rewards: KTC credit cardholders can redeem up to 11% cashback with KTC FOREVER points, while KBank credit cardholders enjoy 10% cashback through K Point redemption. Terms and conditions apply as specified by the Company and the Bank. Cardholders are encouraged to use credit responsibly and pay in full to avoid the 16% annual interest rate.
AWC invites everyone to welcome the Year of the Horse with joy, art, and abundance at any of our eight participating shopping destinations. For more information on promotions and activities, please visit the official Facebook pages of each destination.
ASIATIQUE THE RIVERFRONT DESTINATION www.facebook.com/Asiatique.Thailand
GATEWAY EKAMAI www.facebook.com/gatewayekamai
GATEWAY AT BANGSUE www.facebook.com/GatewayatBangsue
THE PANTIP AT NGAMWONGWAN www.facebook.com/pantipplaza.ngamwongwan
LASALLE’S AVENUE www.facebook.com/LasallesAvenue
TAWANNA BANGKAPI www.facebook.com/TawannaBangkapi.twn
PHENIX www.facebook.com/PhenixFoodWholesaleHub
THE PANTIP LIFESTYLE HUB www.facebook.com/PantipChiangMai
*Terms and conditions apply.
